Our Story Section

Our Story: Full of Love, Not Sugar™

At Maia, we believe that the best things take time. That’s why our yogurt is crafted using local dairy from 100% grass-fed cows, and our slowed-down, minimal process delivers a creamy texture with less sugar—allowing the natural flavors to shine through.
The story of Maia began in a small apartment kitchen in Uptown Manhattan, where founder Hamilton Colwell set out to create a yogurt that was simple, and honest, with less sugar. With nothing more than a double boiler, a heating pad, and a beach towel, Hamilton developed a recipe that impressed even the harshest critics. From those humble beginnings, Maia was born—a yogurt that combines rustic charm with superior nutrition.
Inspired by Maia, the Goddess of growth and
rebirth, we see every cup of our yogurt as a blend of magic and simplicity. With the help of Registered Dietitian Mary Jane Detroyer and dairy experts from Cornell’s School of Agriculture, Hamilton perfected his vision, partnering with family-owned farms to create a yogurt that nourishes both body and soul.
Since launching in 2010, Maia has stayed true to its roots by delivering less-sweet yogurt, naturally sweetened with cane sugar, packed with probiotics, and full of nutrients to support your health.
From Connecticut to New York City, Maia has grown, but our mission remains the
same: to make delicious, wholesome yogurt that families can trust.

Regenerative Agriculture: Caring for Cows and the Planet

At Maia, we believe that exceptional yogurt starts with happy, healthy cows. That’s why we partner with family-owned farms where cows are treated humanely and graze freely on grass-fed diets. Their milk not only produces our rich, creamy yogurt but also delivers healthy fats that nourish your body.
Our commitment to sustainability goes beyond our ingredients. Our partner farms proudly practice regenerative agriculture—methods that prioritize soil health, biodiversity, and a positive impact on the environment. By working with these farms, we help ensure a better future for both animals and the planet.
We also take responsibility for reducing waste, which is why our yogurt cups use 22% less plastic than standard brands. At Maia, we believe that every choice matters—from the way we treat our cows to how we care for the earth. Respect for the planet is at the heart of everything we do.

Our Cows: The Heart of Maia Yogurt

At Maia, everything begins with our cows. Raised in the heart of the North-eastern dairy country, our cows are pasture-raised and fed a Non-GMO diet, ensuring the highest quality milk. This milk is a natural source of protein and calcium, essential for building strong bones and teeth.
For women, calcium plays a crucial role in reducing the risk of osteoporosis and is key to fetal bone development during pregnancy. That’s why we are committed to using only the best quality milk in our yogurt—because we believe that true nourishment begins with the healthiest cows and the purest milk.

Meet the team!

  • Hamilton Colwell
    CEO & Founder

    Education: Colgate University

    Favorite Flavor: All of them.


    Sugar is the Devil. For Hamilton, Maia Yogurt is not just a business—it’s a mission. A mission to create lower sugar, healthier options, care for our cows like family, and produce yogurt that nourishes both people and the planet. As he says, “All cows are family. Grass-fed yogurt is better for you, better for our cows, and better for our world.”
    Hamilton’s vision is rooted in his commitment to using only grass-fed milk and reducing sugar without sacrificing taste. Under his leadership, Maia has grown from a small kitchen experiment to a brand that champions healthier choices and sustainable farming practices.

  • Lydia Chase
    Marketing

    Education: Connecticut College

    Favorite Flavor: Cherry Pomegranate


    As an Environmental Studies major and a passionate yogurt enthusiast, Lydia is serious about probiotics and sustainability. “Maia has created something truly special—a delicious, grass-fed cow’s milk yogurt that you can feel great about eating and supporting.”
    Having tried countless yogurts over the years, Lydia is confident that Maia is the one. “I won’t be looking any further than Maia… and that says a lot.” With her deep commitment to both environmental responsibility and great taste, Lydia helps ensure that Maia’s message resonates with those who care about what’s in their food—and how it’s made.

Interested in a career?

Email you resume and cover letter to
jobs@maiayogurt.com