Our Story

“Eating healthy should be easy. Our mission is to make nutrition easy for families.  We take pride in sourcing only local grass-fed cow milk (GMO Free), and packing our yogurts with 10 times more super-beneficial probiotics than other Greek yogurts.”  – Hamilton Colwell, Founder & CEO


Maia is the Greek Goddess of Growth, also the Grandmother of Magic. Goddess Maia may have something to do with the magical blend of local grass-fed milk and real fruit in our delicious yogurt.

First crafted in an uptown Manhattan lab, Hamilton’s kitchen, Maia’s early trial runs didn’t include anything hi-tech — simply a double boiler, a heating pad, a beach towel and some kitchen gear.

While the process might sound a bit out of the ordinary, especially with two bachelor roommates, the results impressed even the harshest critics.


With a delicious taste, Colwell engaged Registered Dietician Mary Jane Detroyer, MS RD CDN, and dairy experts from Cornell’s School of Agriculture and Life Science. He was serious about making a difference, and enhancing customer’s lives. Together, with the guidance of leading dairy experts, they perfected the formula.

In 2010, Maia was unveiled locally to Hamilton’s native Connecticut and New York City stores as the only strained Greek yogurt with natural cane sugar, superior probiotic levels, prebiotic fiber and nutrients recommended for moms and their families.

Today, Moms across the country are feeding their families our less sweet greek yogurt!